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Otomatik Etiketleme nedir?

03.08.2025

Google Ads'de Otomatik Etiketleme Nedir?

Otomatik etiketleme, Google Ads hesabınızda ClickSambo'nun doğru çalışması için etkinleştirilmesi gereken zorunlu bir özelliktir.

Bunun işlevi, bir kullanıcı reklamınızı her tıkladığında, web sitenizin URL'sine GCLID (Google Tıklama Tanımlayıcısı) adı verilen benzersiz bir parametreyi otomatik olarak eklemektir.

Örneğin, otomatik etiketleme etkinken, URL'niz bir tıklamadan sonra şöyle görünür: www.yourwebsite.com/?gclid=Cj0KCQj...

Otomatik etiketleme olmadan, bu kritik gclid= parametresi eksik olacaktır.

Otomatik Etiketleme Neden Bir Gerekliliktir?

GCLID, Google Ads ile ClickSambo arasındaki “dijital el sıkışması ”dır.

Bu, belirli bir reklam tıklamasını web sitenizdeki ziyaretçi oturumuna bağlamanın %100 güvenilir tek yoludur.

Bu bağlantı, aşağıdaki nedenlerle hayati önem taşır:

Doğru Sahtekarlık Tespiti: GCLID olmadan, site içi şüpheli davranışları belirli bir ücretli tıklamaya kesin olarak bağlayamayız. Bu durum, sahtekarlığı doğru bir şekilde tespit etme kabiliyetimizi ciddi ölçüde sınırlar.

Ayrıntılı Raporlama: Trafiği kampanya, reklam grubu ve anahtar kelimeye göre ayıran tüm ayrıntılı raporlarımız, GCLID tarafından iletilen verilere dayanır.

Sorunsuz Entegrasyon: Tüm sistemimiz, platformumuz ile Google Ads hesabınız arasında mükemmel veri bütünlüğü sağlamak amacıyla GCLID'nin varlığı üzerine kurulmuştur.

Otomatik Etiketlemenin Açık Olup Olmadığı Nasıl Kontrol Edilir

Otomatik etiketleme, çoğu Google Ads hesabında varsayılan olarak etkindir. Etkin olduğunu doğrulamak için:

Google Ads hesabınıza giriş yapın.

Yönetici > Hesap Ayarları yolunu izleyin.

"Otomatik etiketleme" kutusunun işaretli olduğundan emin olun.

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