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Standart ve Yönetici (MCC) Hesabı: Aralarındaki Fark Nedir?

Standart bir Google Ads hesabı ile Yönetici (MCC) Hesabı arasındaki temel fark, amaçlarında yatar. Standart Google Ads hesabı tek bir işletmeyi yönetmek için kullanılırken, bir Yönetici (MCC) Hesabı ise ajanslar ve profesyoneller tarafından birden fazla Standart hesabı tek bir merkezi kontrol panelinden yönetmek için kullanılan bir "çatı" hesaptır.

Bunu bir anahtar seti gibi düşünebilirsiniz:

• 🔑 Standart Hesap: Tek bir işletmenin reklamcılık kapısını açan tek bir anahtardır.
• 🗝️ Yönetici (MCC) Hesabı: Farklı işletmelere ait anahtarları taşıyan, hepsine tek tek her anahtarı yanınızda taşımadan erişmenizi sağlayan bir anahtarlıktır.

İşte daha detaylı bir karşılaştırma:

Standard Google Ads Account

This is the default account type for most businesses.

• Purpose: To create and manage ad campaigns for a single business or website.
• Hierarchy: It is a standalone account.
• Best For:
  • Small and medium-sized business owners.
  • In-house marketing teams managing a single brand.
  • Anyone advertising their own products or services directly.

Manager (MCC) Account

MCC stands for "My Client Center," which perfectly describes its function. It is a powerful tool for managing multiple accounts at scale.

• Purpose: To easily view and manage multiple Standard Google Ads accounts from a single login and dashboard. An MCC account itself does not run campaigns; it only manages the accounts linked to it.
• Hierarchy: It acts as a parent or "umbrella" account linked to several child accounts.
• Best For:
  • Digital marketing agencies managing multiple clients.
  • Freelance ad managers and consultants.

  • Large corporations with multiple brands, subsidiaries, or regional divisions, each with its own ad account.

     

Key Benefits of Using a Manager (MCC) Account

Professionals use MCC accounts for several key efficiencies:

• Single Sign-On: Access and manage all linked client accounts with one email and password.
• Centralized Dashboard: View performance data, run reports, and get alerts across all accounts in one place.
• Efficient Management: Apply changes, create automated rules, and share lists (like negative keywords) across multiple accounts simultaneously.
• Access Control: Easily grant or revoke access for your team members to specific client accounts, enhancing security and workflow management.

How This Affects Tools Like ClickSambo

When integrating a third-party tool like ClickSambo, the MCC account provides a significant advantage for agencies and managers. You can connect your Manager (MCC) Account to ClickSambo once, allowing you to view and manage the fraud protection for all your linked client accounts from a single, centralized ClickSambo dashboard. This is far more efficient than connecting each Standard account one by one.