If you have a high Click-Through Rate (CTR) but zero sales, it means your ad is promising something your website isn't delivering. This is a classic warning sign in your PPC Analytics Tools.
Check Message Match:
Ad says: "50% Off Nike Shoes."
Landing Page shows: Full-priced Adidas shoes.
Result: The user feels tricked and leaves immediately.
Ensure your ad headline matches the H1 header of your landing page exactly. This consistency builds trust and improves your Ad Performance Analytics.
53% of mobile users leave a site if it takes longer than 3 seconds to load. Even if your Ad Spend Protection strategy is working and you are paying for good clicks, you will lose them to a slow website.
Use Google PageSpeed Insights. If your score is under 50, your expensive traffic is bouncing before they even see your product. Compress your images and remove heavy code to keep your Traffic Management Solutions effective.
Don't make users guess.
Bad: A hidden "Contact" link in the footer.
Good: A big, contrasting button that says "Get Your Free Quote."
PPC Optimisation Tool Tip: Place your CTA "Above the Fold" (visible without scrolling). If users have to hunt for the buy button, your Conversion Rate will suffer, no matter how optimized your ads are.
Sometimes, your website is perfect, but your conversions are zero because the visitors aren't real. Bot Traffic Detection is essential here. Bots click ads to drain budgets but never fill out forms (or they fill them out with spam).
Analyze your Traffic Source Analysis reports. If you see high bounce rates from specific IP ranges, you likely need Sophisticated Invalid Traffic protection. Connecting ClickSambo provides Advanced Bot Protection, ensuring that the clicks you pay for are actual humans capable of buying your product.
Other Advertisement Analytics Performance 