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Why is tracking OS important in protecting your campaigns?

Updated over 2 months ago

Tracking device Operating Systems (OS) is key to ClickSambo's fraud prevention. It helps us:

Identify Bot Traffic: We detect unusual OS patterns often used by bots (e.g., obscure Linux, old Windows versions).
Detect Device Emulation: Analyzing OS with other device data reveals inconsistencies, indicating emulated devices.
Understand User Behavior & Norms: Deviations from typical OS usage for your audience can flag suspicious activity.
Create Custom Blocking Rules: OS data allows us to block traffic from consistently fraudulent OS sources.
By analyzing OS, ClickSambo significantly enhances its ability to distinguish legitimate engagement from fraud, protecting your ad campaigns.

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