The Surface Web is the part you use every day, accessible through search engines like Google. Below that is the Deep Web, which includes content that isn't publicly indexed, like your online banking portal or company intranet.
The Dark Web is a small, intentionally hidden part of the Deep Web that requires special software, like the Tor browser, to access.
In the context of click fraud, it's where fraudsters:
Rent Botnets: Lease massive networks of infected computers (botnets) to generate fraudulent clicks on a global scale.
Organize Click Farms: Sell and coordinate services that use low-wage workers to manually click on ads.
Trade Malicious Tools: Buy and sell sophisticated software and stolen data used to make bots appear more legitimate.
Instead, we focus on meticulously analyzing every single visitor that lands on your website, regardless of their origin.
Even if an attack is launched from the Dark Web, the fraudulent traffic must eventually arrive at your site. When it does, our system instantly checks it for red flags, including:
Suspicious Origins: Is the traffic coming from a known data center, proxy, VPN, or a Tor exit node?
Device Inconsistencies: Does the visitor have a browser fingerprint that matches known fraudulent patterns?
Non-Human Behavior: Does the "visitor" click instantly without any mouse movement? Is there zero engagement with your page's content?
In essence, you don't need to worry about where the fraud originates. Whether it's a simple bot or a complex attack coordinated on the Dark Web, if it results in a fraudulent click on your ad, our system is designed to detect and block it to protect your ad spend.