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Google Ads targets based on your defined campaign location, using various signals like IP, interests, or search queries to serve relevant ads. ClickSambo, however, identifies the actual geographical location of a click using the user's IP address and high-accuracy geolocation databases.

Discrepancies often signal click fraud. For instance, a New York-targeted ad might receive a click from an IP in Russia (via VPN). These mismatches occur due to:  
VPNs/Proxies/Tor: Fraudsters spoof locations.
Dynamic IPs: Legitimate users might have temporary, unexpected IP mappings.
Google's Broader Targeting: Google might target by "interest in location" rather than physical presence.

ClickSambo focuses on the precise, IP-based click location to catch fraudulent activity that bypasses Google's broader filters. This precise geographical analysis is central to our fraud detection.