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Why is the Website Tracking Code Necessary?

Think of the data from your ad network (like Google Ads) as a "delivery notification"—it tells you that a visitor was sent from an ad to your website. The ClickSambo tracking code acts as your "security camera at the front door"—it verifies who actually arrived, what their true characteristics are, and what they did the moment they landed on your page.

The lightweight tracking code is essential because it allows us to collect rich, first-party data directly from the visitor's browser. This on-site information provides a much deeper level of insight than the ad click data alone. 

Here’s what this deeper insight allows us to do:

1. Verify the Visitor's True Identity

The script captures the visitor's true IP address and gathers technical signals to create a unique device fingerprint. This is critical for cutting through deceptions like VPNs and proxies, which fraudsters use to fake their location and identity at the ad network level.

2. Analyze Immediate Post-Click Behavior

We can observe what happens in the crucial first few seconds of a visit. A real user exhibits natural behavior (like scrolling, mouse movements, and taking time to read), while a bot is often robotic and instantaneous. This behavioral analysis is one of the most powerful signals for distinguishing legitimate visitors from automated fraud.

3. Correlate Clicks with Real Website Sessions

The code confirms that an ad click resulted in an actual, valid session where your website's content successfully loaded. This helps us filter out fraudulent "ghost clicks" where no real user engagement ever occurs.

By combining the initial ad click data with the rich, on-site data from our tracking code, ClickSambo can identify and block sophisticated threats with far greater accuracy, ensuring you only pay for genuine visitors.