The tool cannot work effectively or provide comprehensive protection without website tracking code installed on your landing pages. This code directly captures vital information about each visitor (IP address, device details, momentary behavior). This data is essential for identifying fraud patterns invisible to ad platforms, linking ad clicks to actual visitor sessions and making precise blocking decisions.
It allows us to track a visitor's on-site behavior, such as their mouse movements, scroll patterns and interaction with your page. This is critical for identifying sophisticated bots that can mimic a simple click.
The code links the data from the ad click (captured by the Tracking Template) to the actual visitor session on your website. Without this link, we cannot verify whether a click resulted in an actual visit.
Our system combines ad click data with on-site behavioral data to make highly accurate decisions. This allows us to block fraudulent traffic while protecting your real customers.
In short, the Tracking Template tells us about the click and the website code tells us about the visitor. Both are necessary for full protection.
Necessary Functional Analytics Performance Advertisement Uncategorised
Which Pages Should Contain the ClickSambo Tracking Code?