This seamless flow of data is crucial because it powers our most important features:
Accurate Attribution: The template allows us to connect a specific ad click to a specific website visit. This ensures we know precisely which campaign, ad, or keyword is responsible for the traffic, so we can block the correct source.
Enhanced Fraud Detection: It passes detailed, click-level data (like the Google Click ID or GCLID) that is otherwise unavailable. This extra information allows our algorithms to detect more sophisticated bots and complex fraud patterns.
Real-Time Blocking: By instantly receiving this data, we can identify a fraudulent click and immediately tell your ad platform to block that specific source (like a malicious IP address), preventing future wasted ad spend.
In short, the Tracking Template provides the necessary link between your ad clicks and your website traffic, making accurate fraud detection and real-time blocking possible.
Necessary Functional Analytics Performance Advertisement Uncategorised
Which Pages Should Contain the ClickSambo Tracking Code?