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How Does ClickSambo Determine a Visitor's Location?

ClickSambo determines a visitor's geographical location using a technology called IP Geolocation.

Think of it like a massive, constantly updated digital address book for the internet. Instead of linking names to phone numbers, these databases link IP addresses to their real-world locations.

The Process: From Click to Location

The process happens in a fraction of a second for every visit:

Capture the IP: When a visitor arrives on your site, our tracking code captures their unique IP address.

Database Lookup: We instantly cross-reference this IP against multiple commercial-grade, high-accuracy geolocation databases which are updated continuously.

Receive Location Data: The database returns key geographical information associated with that IP, including its:

• Country
• Region / State
• City
• Internet Service Provider (ISP)

How We Use Location Data to Detect Fraud

This precise location data is a critical signal that our system uses to identify suspicious activity. Here are a few examples:

Identifying Targeting Mismatches: We compare the visitor's actual physical location with the geographic area you are targeting in your ad campaign. A click on your ad for "plumbers in Miami" that comes from an IP address in another country is a major red flag for fraud (often using a VPN or proxy).

Detecting Non-Human Sources: Our system can identify if an IP address belongs to a commercial data center instead of a residential internet provider. Since real customers don't browse from servers, this is a strong indicator of bot activity.

Spotting Geographic Fraud Patterns: We can detect impossible activity, such as a single device appearing to click on your ads from different continents within a short period, which points to a coordinated bot attack.

By combining this location analysis with our other detection methods, we can accurately identify and block a wide range of fraudulent traffic.