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What is Auto-tagging in Google Ads?

Auto-tagging is a mandatory feature in your Google Ads account that must be enabled for ClickSambo to work correctly.

Its function is to automatically add a unique parameter, called the GCLID (Google Click Identifier), to your website URL every time a user clicks your ad.

For example, with auto-tagging enabled, your URL will look like this after a click: www.yourwebsite.com/?gclid=Cj0KCQj...

Without auto-tagging, this crucial gclid= parameter will be missing.

Why Auto-tagging is a Requirement

The GCLID is the "digital handshake" between Google Ads and ClickSambo.

It is the only 100% reliable way to connect a specific ad click to the resulting visitor session on your website.

This connection is essential for:

Accurate Fraud Detection: Without the GCLID, we cannot definitively link suspicious on-site behavior back to a specific paid click. This severely limits our ability to detect fraud accurately.

Detailed Reporting: All of our detailed reports—which break down traffic by campaign, ad group, and keyword—rely on the data passed by the GCLID.

Seamless Integration: Our entire system is built around the presence of the GCLID to ensure perfect data integrity between our platform and your Google Ads account.

How to Check if Auto-tagging is On

Auto-tagging is enabled by default in most Google Ads accounts. To verify it is active:

Sign in to your Google Ads account.

Navigate to Admin > Account Settings.

Ensure the box for "Auto-tagging" is checked.