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What is the Exclusion List Limit of Google Ads?

04/06/2025

What is the Google Ads IP Exclusion Limit?

Google Ads allows you to exclude a maximum of 500 IP addresses or IP ranges from each ad campaign.

For advertisers facing significant fraudulent traffic, this 500-slot limit can be reached quickly, making it a challenge to maintain robust protection. ClickSambo overcomes this limitation with a smart, two-part strategy to maximize your security.

How ClickSambo Maximizes Your Protection 🛡️

Intelligent IP Range Blocking

Instead of just blocking one bad IP address at a time, our system analyzes threat patterns. When we detect that an entire network "neighborhood" is fraudulent, we block the whole IP range in a single entry.

This is incredibly efficient. Using just one of your 500 available slots, we can block hundreds or even thousands of individual fraudulent IP addresses, dramatically increasing the power of your exclusion list.

Dynamic List Management

Your protection is always optimized for current threats. ClickSambo's system continuously monitors your traffic and automatically manages your exclusion list. Old, inactive threats are removed to make space for new, active ones. 

This dynamic process ensures your 500 slots are always being used to block the most current and potent sources of click fraud, giving you the best possible protection within Google's constraints.

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