The General Overview tab is the first screen you'll see, designed to provide a quick and powerful summary of that IP's entire history and threat assessment.
This summary screen provides the following key data points, along with a map for geographical context.
At the very top of the window, you'll see the IP address you are investigating, along with its detected Location (Country, Province, City). On the right, a Geographical Map pinpoints this approximate location.
Core Activity & Details:
Total Time Spent: The cumulative time this IP address has spent on your website across all its sessions.
Is VPN?: A true or false indicator. A "true" value means the IP is a known VPN or proxy, which is a common method for hiding a user's true location.
Interaction Wheels / Scrolling: This tracks mouse wheel or scroll interactions. A value greater than zero is a good sign of human engagement, as it shows the visitor actively scrolled on the page.
Total Ads Clicks: The total number of times this specific IP address has clicked on your ads.
Campaigns: Lists the specific ad campaigns this IP has interacted with.
Summary & Threat Assessment:
Threat Level: Our overall risk assessment for this IP, typically rated as Low, Medium, or High.
Total Events: The total number of on-site actions (like clicks, scrolls, form interactions) recorded for this visitor.
Total Devices: The number of unique devices (e.g., a laptop and a phone) that have been associated with this IP address.
Total Saving: The estimated ad spend saved by blocking this specific IP.
Keywords: Lists the specific search keywords that this IP used to trigger your ads.
For a Quick Verdict: Use this screen for a fast assessment. A "High" Threat Level, a true value for Is VPN?, and a high number of Total Ads Clicks from an irrelevant location are all strong red flags.
For Behavioral Clues: Look for signs of non-human activity. A Total Time Spent of only a few seconds, combined with zero Interaction Wheels / Scrolling across multiple clicks, can indicate bot behavior.
As a Starting Point: This overview is your launchpad. If you see something suspicious, use the other tabs like Actions or Sessions to dig deeper into the specific details of the visitor's journey.
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