We may use first-party cookies, but our system is primarily designed to be effective even without them, relying on more advanced identification techniques.
This dual strategy ensures robust and reliable fraud detection in today's privacy-focused online environment.
First-Party Cookies Where permitted by a user's browser, we may set a first-party cookie. This acts as a simple marker to help with session tracking and recognizing a returning visitor over a short period. It's a standard method for basic identification.
Advanced Cookie-less Identification We know that cookies can be blocked, cleared, or rejected. Therefore, our core and most durable identification method is browser fingerprinting. This cookie-less technique analyzes a combination of a visitor's non-personally identifiable device and browser attributes (like OS, browser version, screen resolution, etc.) to create a unique and reliable device ID.
By combining both methods, we get a more complete and accurate picture, allowing us to confidently identify and block malicious devices that return to your site.
Important Note on Privacy: All data collected, whether through cookies or fingerprinting, is used strictly and exclusively for the purpose of detecting and preventing click fraud. We do not use this data for cross-site tracking or advertising.