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SupportStandard filters stop simple bots. ClickSambo neutralizes Sophisticated Invalid Traffic (SIVT)—AI mimics, residential proxies, and hijacked devices. Reclaim the 20% of your budget lost to the unseen enemy.
Learn MoreScammers use AI-powered bots that imitate human behavior. This makes detection increasingly difficult. Early-stage fraud methods involved techniques such as IP spoofing and cookie stuffing, whereas today modern tactics like domain name spoofing, code injection, and Sophisticated Invalid Traffic (SIVT) are used.
Modern fraudsters use layered systems to exploit security vulnerabilities in advertising networks. Some of the most commonly used tactics today are:
Domain Spoofing occurs when malicious publishers disguise low-quality websites as premium domains to trick your system into paying high-value rates for worthless, non-human traffic.
Malware injects advertisements into legitimate web pages and redirects impressions to fake sites.
Botnets utilize proxy servers to conceal their origins and generate complex invalid traffic hosted on data centers.
Bot networks manipulate clicks and conversions to mimic human engagement, leading you to optimize your budget for fake leads
These tactics are used by Ad Fraud Botnets that coordinate human-like traffic across multiple geographic regions. This makes click fraud a difficult task for advertisers.
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Financial Losses: Up to 20% of marketing budgets are wasted annually due to Sophisticated Invalid Traffic. This means a significant drop in the effectiveness of your marketing.
Damage to Your Brand: Your ads appearing on malicious or fake websites damage your brand's credibility and reputation.
Incorrect Analytics: Fake clicks corrupt your data and make it difficult to optimize your campaigns.
Compliance Risks: Fake placements may lead to transparency violations.
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ClickSambo combines behavioral analysis and real-time intelligence to provide defense against sophisticated invalid traffic and ad fraud botnets.
Machine Learning
Advanced algorithms to identify complex fraud patterns ensuring accurate detection
Behavioral Analysis
Analyzes user behavior to distinguish genuine users from bots. Identifies and blocks suspicious activity
Traffic Filtering
Protect your advertising campaigns from complex invalid traffic originating from data centers, VPNs, and proxies.
Real-Time Monitoring
Provides 24/7 detection and instant response to Ad Fraud Botnet behavior.
Ad Placement Controls
It helps ensure brand safety by allowing you to verify where your ads are displayed.
As sophisticated fraud cases increase, they cause billions of dollars in damage to businesses and undermine marketing investments.
Budgets Wasted due to Ad Fraud
20%
Accuracy of Bot Behaviour to Human Mimic
99%
Globally Lost to Ad Fraud
$100 billion
Increase in Sophisticated invalid traffic (SIVT)
15%Don't let scammers undermine the success of your ads. ClickSambo maximizes your return on investment by protecting your campaigns. It safeguards your brand's reputation and empowers you by providing accurate data to make better decisions.
Sophisticated Fraud is the process of generating fake clicks and impressions that are nearly impossible to detect using botnets.
Basic fraud involves simple bot movements or manual clicks. However, sophisticated fraud is supported by coordinated botnets and creates Invalid Traffic by mimicking the actions of real users across different devices, browsers, and IP addresses.
Ignoring ad fraud botnet activities leads to wasted budgets, distorted analytics, and long-term damage to your brand.
Sudden traffic spikes, abnormal click-to-conversion rates, and unexplained data inconsistencies are warning signs. These are common indicators of Sophisticated Invalid Traffic originating from botnets or proxies.
ClickSambo uses behavioral analysis and traffic verification technologies to block ad fraud botnets and complex invalid traffic before they impact your ad campaigns.
Absolutely. Since automated attacks do not discriminate based on budget size, even small advertisers are prime targets for ad fraud botnets. Preventing click fraud is as important for small businesses as it is for large enterprises, because smaller budgets feel the impact of this problem more directly.
Sophisticated Invalid Traffic mimics human interaction. These bots perform actions such as clicking, scrolling, and browsing just like real users. Without AI-powered analysis, they easily bypass old filters.
Google relies on GIVT (General Invalid Traffic) blacklists—they look at where a click comes from. ClickSambo, a certified click tracker partner of Google, looks at what the click does. Because ClickSambo uses on-site tracking codes and analyze the combination of actions (mouse movement, scroll depth, geo-data and machine learning), you catch the human-mimics that Google’s baseline filters are simply not designed to track.
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