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Reklam yerleşimi nedir?

03.08.2025

Reklam Yerleşimi

Reklam yerleşimi, internet üzerinde reklamınızın görünebileceği belirli bir konumdur.

Bunu, reklamlarınız için kiraladığınız dijital bir "gayrimenkul" olarak düşünebilirsiniz. Yerleşimler (reklam alanları) şunları içerebilir:

Belirli bir web sitesi (örneğin, weather.com)

Belirli bir mobil uygulama (örneğin, popüler bir haber veya oyun uygulaması)

Belirli bir YouTube kanalı veya hatta tek bir video

Sahtekarlık Tespiti için Yerleşimler Neden Önemlidir?

ClickSambo'nun birincil odak noktası her tıklamanın IP adresini analiz ederek sahtekarlığı tespit etmek olsa da, bu tıklamaların kaynağını anlamak etkili bir reklam stratejisinin hayati bir parçasıdır.

Sistemimiz çok sayıda sahte IP'nin hepsinin belirli bir yerleşimden (tek bir web sitesi veya uygulama gibi) geldiğini tespit ederse, bu büyük bir kırmızı bayraktır. Bu, yerleşimin kendisinin düşük kaliteli bir trafik kaynağı olduğunu gösterir.

Bu bilgiyle Google Ads hesabınıza girebilir ve söz konusu yerleşimin tamamını engelleyerek reklamlarınızın orada tekrar gösterilmesini önleyebilirsiniz. Bu, hileli kaynakları daha üst düzeyde keserek IP düzeyinde engellemeyi tamamlar ve daha verimli ve kârlı reklam kampanyalarına yol açar.

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