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Reklam tıklamaları ile ziyaretler arasındaki fark nedir?

06.08.2025

“Reklam Tıklamaları” ile “Ziyaretler” arasındaki fark nedir?

Bu iki metrik, trafiğinizin farklı segmentlerini ölçer.

Kısacası, Reklam Tıklamaları tek bir belirli kaynağı (Google Ads) izlerken, Ziyaretler web sitenizin tüm kaynaklardan gelen trafiğini toplu olarak izler.

Reklam Tıklamaları: Bu metrik, yalnızca bağlantılı Google Ads kampanyalarınızdan kaynaklanan toplam tıklama sayısını sayar. Başka hiçbir kaynaktan gelen trafiği içermez.

Ziyaretler: Bu, web sitenizdeki tüm kaynaklardan gelen toplam benzersiz oturum sayısını sayan kapsamlı bir metriktir. Buna şunlardan gelen trafik dahildir:

  • Google Ads
  • Meta (Facebook/Instagram) Reklamları
  • Diğer reklam platformları
  • Organik arama ve doğrudan trafik

Rakamlar Neden Uyuşmuyor?

Ziyaret sayınızın, Reklam Tıklamaları sayınızdan önemli ölçüde daha yüksek olması normal ve beklenen bir durumdur. Bunun nedeni, Ziyaretler tüm trafiğinizin toplamı iken, Reklam Tıklamaları bu toplamın yalnızca bir parçasını temsil etmesidir.

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