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Gizlilik SSS, İzleme Kodunuzu Nasıl Yüklersiniz

GCLID Nedir?

03.08.2025

GCLID Ne İşe Yarar?

GCLID, Google Click Identifier (Google Tıklama Tanımlayıcısı) anlamına gelir. Bunu, reklamınızın aldığı her bir tıklama için Google Ads tarafından oluşturulan benzersiz bir dijital "makbuz" veya "takip numarası" olarak düşünebilirsiniz.

Bir kullanıcı reklamınıza tıklayıp web sitenize ulaştığında, bu benzersiz kimlik tarayıcının adres çubuğundaki URL'ye otomatik olarak eklenir. Şuna benzer bir görünüme sahiptir:

www.web-siteniz.com/?gclid=Cj0KCQj...

GCLID'nin Dolandırıcılık Koruması İçin Neden Önemli Olduğu

Bu benzersiz tanımlayıcı, ClickSambo'nun Google'daki reklam harcamalarınızı sitenizdeki gerçek kullanıcı davranışlarıyla ilişkilendirmesini sağlayan kritik bir bağlantıdır.

Neden bu kadar önemli olduğu aşağıda açıklanmıştır:

ÖzellikAçıklamaTemel Fayda
Kaynak İlişkilendirmeBelirli bir web sitesi ziyaretini doğrudan benzersiz bir reklam tıklamasıyla ilişkilendirir.Trafiği tam olarak hangi kampanyanın, reklam grubunun veya anahtar kelimenin oluşturduğunu belirler.
Davranışsal EşleştirmeSite içi eylemleri (fare hareketleri, kullanıcı yolculuğu) orijinal tıklamaya geri bağlar.Gerçek müşterileri, gelişmiş otomatik botlardan ayırt etmeye yardımcı olur.
Veri UyumuWeb sitesi verilerini Google Ads raporlarıyla senkronize etmek için Google'ın yerel parametresini kullanır.Sahte kaynakları tanımlarken veya engellerken tutarlılık ve doğruluk sağlar.
Takip GerekliliğiReklam platformu ile açılış sayfası arasında ana köprü görevi görür.O olmadan, bir ziyaretçiyi bir reklamla ilişkilendirmek imkansızdır ve bu da sahtekarlık tespitini güvenilmez hale getirir.
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