We combine Device Fingerprinting with advanced Behavioral Biometrics to determine with high precision whether a visitor is a legitimate human or an automated script.
This process applies to traffic from all channels, including Organic Search, Google Ads & Meta Ads, and Display & Other Ad Networks.
For every session, ClickSambo collects and analyzes over 100 technical and behavioral data points to create a unique visitor profile. This robust data collection includes:
Device Fingerprinting: Analyzes hardware and software attributes—such as screen resolution and battery status—to identify botnets attempting to spoof legitimate devices.
Network Analysis: Cross-references IP addresses against global blacklists to identify known proxies or data centers. This supports the VPN / Proxy / Tor Network Blocking feature, ensuring ads are seen by genuine users rather than masked connections.
Behavioral Data: Tracks real-time interactions, including mouse movements and touch gestures, to feed the platform's advanced machine learning algorithms.
ClickSambo applies a comprehensive set of Detection Rules and Threshold Settings to every visit. The engine evaluates critical questions in real-time:
Technical Consistency: Is the browser disabling JavaScript to evade tracking? If so, the Restrict Non-JavaScript Browsers rule triggers a block.
Click Velocity: Is the user clicking at an inhuman rate? The Click Fraud Thresholds monitor frequency (e.g., detecting and blocking at 2 clicks within 1 day) to stop click farms and aggressive click spamming.
Sophisticated Invalid Traffic (SIVT): Are there discrepancies between the User Agent and the technical signature (e.g., an "iPhone" running on a Windows server)?
Network Integrity: Is the traffic originating from a suspicious subnet? The IP Range Exclusion feature automatically blocks ranges of IPs involved in coordinated attacks.
Based on the outcome of these detection rules, each visit is assigned a Bot Score ranging from 1 to 100.
Legitimate (Score 1–30): Typical user behavior with no fraud indicators.
Suspicious (Score 31–80): Irregularities detected (e.g., a user behind a generic VPN but showing human behavior).
Bot/Fraudulent (Score 81–100): High-risk traffic triggering multiple alarms.
Customization: You can fine-tune your protection by adjusting the Bot Score Threshold. For example, setting the threshold to 85 ensures that only high-confidence threats are blocked, while "Higher values = more sensitive detection" allows for stricter filtering.
Automatic & Threshold-Based Blocking: The system instantly blocks specific IP addresses based on your configured Click Fraud Thresholds (e.g., blocking a user after 2 clicks in 1 day) or via the real-time Auto Blocking feature. Additionally, access is denied for technical violations, such as Non-JavaScript Browsers or usage of VPN/Proxy/Tor Networks.
IP Range Exclusion: If mass behavior is detected from a specific subnet (indicating a click farm or botnet), the IP Range Exclusion feature triggers. This blocks the entire range of IP addresses (e.g., 156.146.45.*) rather than chasing individual IPs, effectively cutting off the attack source.
Conversion Protection & Data Cleaning: Through the Conversion Tracking integration, fraudulent click data is filtered out before it impacts your campaign optimization. By sending this "Fraud Click Block" data to Google, we prevent fake leads from triggering conversion events.
Impact: These actions ensure that malicious traffic does not skew your performance metrics, create a cleaner and more reliable data set, and prevent wasted ad spend, ultimately providing a truer picture of your campaign's success.
Unlike basic PPC Fraud Protection tools that limit their scope to paid search, ClickSambo delivers Click Fraud Protection by utilizing our Auto Blocking architecture to analyze every visit. This provides Click Fraud Protection across your entire digital ecosystem.
We filter out Fake Traffic To Website entering through organic search. This is a critical component of Digital Marketing Fraud Protection, preventing Bot Traffic from polluting your analytics. This protects your remarketing lists, ensuring you don't waste budget retargeting users who were never real to begin with.
Our system extends beyond Google Ads Dashboard metrics to protect Meta Ads, TikTok Ads, and 3rd-party platforms. We utilize Ad Fraud Detection to identify and block Sophisticated Invalid Traffic and Ad Fraud Botnets that specifically target mobile and social feeds.
By leveraging Ad Fraud Detection, ClickSambo identifies and blocks Click Farm Software and Competitor Click Fraud hiding within referral traffic. We do Traffic Source Analysis data to flag spammy domains and prevent Retargeting Clicks from draining your budget.
Why it Matters: This holistic approach makes ClickSambo the ideal Ad Fraud Protection Solution for Marketing Agencies and E-Commerce Fraud Protection. We ensure your Ad Spend Protection is comprehensive—securing your brand against Digital Advertising Fraud across all channels, not just providing simple PPC Shielding.
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