We combine Device Fingerprinting with advanced Behavioral Biometrics to determine with high precision whether a visitor is a legitimate human or an automated script.
This process applies to traffic from all channels, including Organic Search, Google Ads & Meta Ads, and Display & Other Ad Networks.
For every session, ClickSambo collects and analyzes over 100 technical and behavioral data points to create a unique visitor profile. This robust data collection includes:
| Device Fingerprinting | Analyzes hardware and software attributes—such as screen resolution and battery status—to identify botnets attempting to spoof legitimate devices. |
| Network Analysis | Cross-references IP addresses against global blacklists to identify known proxies or data centers. This supports the VPN / Proxy / Tor Network Blocking feature, ensuring ads are seen by genuine users rather than masked connections. |
| Behavioral Data | Tracks real-time interactions, including mouse movements and touch gestures, to feed the platform's advanced machine learning algorithms. |
ClickSambo applies a comprehensive set of Detection Rules and Threshold Settings to every visit. The engine evaluates critical questions in real-time:
| Technical Consistency | Is the browser disabling JavaScript to evade tracking? | If so, the Restrict Non-JavaScript Browsers rule triggers a block. |
| Click Velocity | Is the user clicking at an inhuman rate? | The Click Fraud Thresholds monitor frequency (e.g., detecting and blocking at 2 clicks within 1 day) to stop click farms and aggressive click spamming. |
| Sophisticated Invalid Traffic (SIVT) | Are there discrepancies between the User Agent and the technical signature? | (e.g., an "iPhone" running on a Windows server) |
| Network Integrity | Is the traffic originating from a suspicious subnet? | The IP Range Exclusion feature automatically blocks ranges of IPs involved in coordinated attacks. |
Based on the outcome of these detection rules, each visit is assigned a Bot Score ranging from 1 to 100.
| Medium Risk | (Score 50–79) | Typical user behavior with medium risk behaviours |
| High Risk | (Score 80–89) | High Risk of Irregularities detected |
| Critical | (Score 90–100) | Critical Level stating that it is strongly a Click Fraud or Bot Attack |
ClickSambo sets a default Bot Score Threshold of 80, providing a balanced defense for most campaigns. While increasing this value allows for aggressive protection (90%+), higher thresholds also increase sensitivity and the risk of blocking some legitimate traffic, so it should be adjusted with care.
| Click Threshold-Based Blocking | The system instantly blocks specific IP addresses based on your configured Click Fraud Thresholds | Blocking an IP after 2 clicks in 1 day) |
| Non-JavaScript Browsers | Access is denied for this technical violation | Optional |
| VPN/Proxy/Tor Networks. | Access is denied for this technical violation | Optional |
| IP Range Exclusion | If mass behavior is detected from a specific subnet (indicating a click farm or botnet), the IP Range Exclusion feature triggers | This blocks the entire range of IP addresses (e.g., 156.146.45.*) rather than chasing individual IPs, effectively cutting off the attack source. |
| Conversion Protection & Data Cleaning | Through the Conversion Tracking integration, fraudulent click data is filtered out before it impacts your campaign optimization. | By sending this "Fraud Click Block" data to Google, we prevent fake leads from triggering conversion events. |
These actions ensure that malicious traffic does not skew your performance metrics, create a cleaner and more reliable data set, and prevent wasted ad spend, ultimately providing a truer picture of your campaign's success.
Unlike basic PPC Fraud Protection tools that limit their scope to paid search, ClickSambo delivers Click Fraud Protection by utilizing our Auto Blocking architecture to analyze every visit.
ClickSambo filters out fake traffic to your website entering through organic search. This protects your remarketing lists, ensuring you don't waste budget retargeting users who were never real to begin with.
This holistic approach makes ClickSambo the ideal Ad Fraud Protection Solution for Marketing Agencies and E-Commerce Fraud Protection. We ensure your Ad Spend Protection is comprehensive—securing your brand against Digital Advertising Fraud across all channels, not just providing simple PPC Shielding.
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