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Why are IPs I manually blocked not showing correctly as blocked in the Google Ads reports?

Updated over 2 months ago

Google Ads reports don't explicitly show "clicks blocked by your manual exclusions." Google's reports reflect clicks after its own internal filtering of invalid traffic (Click Quality).

To confirm your manually blocked IPs are working, you must check your Google Ads "IP exclusions" lists directly (in campaign settings).

ClickSambo's reports, conversely, highlight the fraudulent clicks it detects and blocks automatically, contributing to your "Total Estimated Savings."

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