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What are Fake Clicks?

A fake click, also known as an invalid click, is any interaction with your paid ads that does not come from a real person with a genuine interest in your product or service.

Their sole purpose is to illegitimately trigger a charge to your advertising account.

Who (or What) Generates Fake Clicks?

Fake clicks typically come from four main sources:

• Automated Bots: Software scripts designed to visit websites and click on ads automatically, often on a massive scale.
• Click Farms: Organized groups of low-wage workers paid to manually click on specific ads all day to simulate human traffic.
• Malicious Competitors: Unethical businesses that repeatedly click on your ads with the specific goal of draining your daily advertising budget.
• Disgruntled Individuals: Anyone with a personal grudge against a business looking to cause financial harm.

How Do Fake Clicks Harm Your Campaigns?

This invalid traffic can be highly damaging to your advertising efforts in several ways:

• Wasted Ad Spend: Every fake click consumes a portion of your budget with zero chance of ever converting into a customer.
• Skewed Performance Data: Your key metrics, such as Click-Through Rate (CTR) and Conversion Rate, become polluted and inaccurate. This leads to poor strategic decisions based on bad data.
• Lower ROI: Your return on investment suffers directly as your costs increase without any corresponding increase in legitimate leads or sales.
• Reduced Campaign Efficiency: Ad platforms may penalize campaigns with high rates of low-quality traffic, potentially leading to lower Quality Scores and higher ad costs over time.

How ClickSambo Protects You

ClickSambo's system is designed to analyze every single click in real-time. By examining dozens of technical and behavioral data points, we identify the patterns of fake clicks and automatically block their source. This ensures your budget is spent only on reaching genuine potential customers.