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Fake clicks (or invalid clicks) are interactions with online ads not generated by genuine human users with legitimate interest. They are produced by bots, malicious software, or click farms to manipulate performance, drain budgets, or gain unfair advantage.

Key characteristics:
Automated origin (bots) or human click farms.
Malicious intent (exploiting PPC).
No conversion potential.
Repetitive patterns from IPs or irregular user behavior.

Why they are generated: Financial gain for fraudsters, draining competitor budgets, manipulating metrics.
Impact on advertisers: Wasted ad spend, skewed data, reduced campaign efficiency, lower Quality Scores.

The tool identifies and blocks these clicks in real-time, ensuring your budget targets genuine prospects.