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How ClickSambo Detects and Mitigates Bot Traffic

ClickSambo continuously monitors every website visit — regardless of its source — and uses a layered rule-based and behavior-driven system to determine whether the visitor is a bot or a legitimate user.

This process applies to traffic from:

• Organic Search
• Direct Visits
• Social Media
• Google Ads & Meta Ads
• Display & Other Ad Networks
• Email Campaigns or Affiliate Sources

Step-by-Step Bot Detection Process

1. Data Collection Per Visit

For every session, ClickSambo collects detailed technical and behavioral data points such as:

• IP address and geolocation
• Device fingerprint and browser data
• Click path, scroll activity, and time on page
• Ad click data (if applicable)

This data is processed immediately during or right after the session.

2. Rule Evaluation Engine

ClickSambo applies a set of detection rules and algorithms to each visit. These rules evaluate:

• Is the IP known to belong to a VPN, proxy, or datacenter?
• Does the session show human-like behavior (mouse movement, scroll depth)?
• Is JavaScript or other key browser functions disabled?
• Are there patterns of rapid repeat visits or clicks from the same source?
• Is the user agent mismatched, spoofed, or commonly associated with automation?

3. Bot Score Assignment

Each visit is assigned a Bot Score (from 1 to 100) based on the outcome of the detection rules.

• Legitimate (Low Score): Typical user behavior with no fraud indicators
• Suspicious (Mid Score): Some irregularities detected
• Bot/Fraudulent (High Score): Multiple signals of automated or malicious activity

The threshold for blocking or flagging can be customized by the user.

Mitigation Actions

If a visit is flagged as fraudulent, ClickSambo can take automated actions:

• Block the IP address (temporarily or permanently)
• Exclude the IP range if mass behavior is detected
• Add to bot reports and fraud logs
• Prevent conversion triggers from counting (e.g., fake leads)

These actions ensure that bad traffic doesn’t influence performance metrics, waste ad spend, or degrade campaign accuracy.

Always-On Detection — Across All Traffic Channels

Unlike many tools that focus only on paid traffic, ClickSambo analyzes every visit, including:

• Organic SEO traffic (to protect remarketing lists)
• Meta Ads, TikTok Ads, or 3rd-party platforms
• Referral traffic from unknown or suspicious sources
• Retargeting clicks from click farms or spammy domains

This makes ClickSambo suitable for businesses that want comprehensive protection — not just PPC shielding.