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Analyzing Your Visitor Traffic on the "Visits" Page

The Visits page on your dashboard provides a detailed look at the legitimate traffic that has passed through our filters and reached your website.

The main Visitors Card at the top of this page contains powerful interactive graphs to help you understand your real audience's behavior.

Using the dropdown filter on this card, you can analyze your traffic from four different

Analyze by Page

What it shows: This view displays a breakdown of your top pages, showing you which ones receive the most unique visitors and total page views. It helps you identify your most popular content and landing pages.

How to use this insight: If you see that a specific landing page from an ad campaign is receiving a lot of traffic but has a low conversion rate on your end, it might indicate an issue with the page's content or user experience. This view helps you pinpoint which pages to optimize first.

Analyze by Daily (Hour-by-Hour)

What it shows: This graph breaks down your website traffic by the hour of the day. It allows you to see the exact times your site is busiest and when traffic is lowest.

How to use this insight: Identify your peak traffic hours to inform your advertising strategy. For example, if you see most of your high-quality traffic arrives between 6 PM and 9 PM, you can use Google Ads' "Ad scheduling" feature to bid more aggressively during those hours, maximizing your budget's impact.

Analyze by Weekly (Day-by-Day)

What it shows: This view displays your traffic patterns across the days of the week (e.g., Monday, Tuesday, etc.).

How to use this insight: Discover which days your audience is most active. If you run an e-commerce store and see that Saturdays are your busiest day, you can plan promotions to run on that day. For B2B businesses, you might see that weekday traffic is much higher, helping you focus your efforts when your customers are online.

Analyze by Location

What it shows: This provides a geographical breakdown of your legitimate website visitors, showing which countries or regions are driving the most traffic.

How to use this insight: Confirm that your ad spend is attracting visitors from your target markets. This view can also help you identify emerging markets where you have unexpected popularity, potentially informing future expansion or new ad campaigns.

By using these different views, you can gain a deep understanding of who your real customers are, when they are most active, and what content they are interested in.