This is one of the most powerful tools for distinguishing between genuine human engagement and suspicious or automated bot behavior.
Using the dropdown filter on this card, you can visualize these actions across five different dimensions. In many of these views, you'll see a comparison between All Events and events that are flagged as Bot/Suspicious.
What it shows: This view, often displayed as a radar chart, shows the distribution of different types of actions across your site. This includes events like clicks, right-clicks, form interactions, copy-paste actions, and tab focus changes. It helps you see which non-standard behaviors are most common.
How to use this insight: A high volume of actions like right-clicks or copy-paste events can be an indicator of content-scraping bots. This chart gives you a high-level view of what kind of suspicious behaviors are most prevalent on your site.
What it shows: This view breaks down the actions performed on each individual page of your website. Crucially, it often uses color-coding to differentiate traffic:
Yellow Bars (All Events): Represent all actions performed by all visitors.
Red Bars (Bot/Suspicious Events): Represent only the actions that our system has flagged as likely being performed by bots.
How to use this insight: This is perfect for spotting problem pages. If you see a landing page with a high number of suspicious actions (red bar), it indicates that the page is a major target for bots.
What it shows: This graph breaks down when actions are performed throughout the day, allowing you to compare the patterns of all events vs. suspicious events.
How to use this insight: Look for unnatural patterns. For example, if you see a huge spike in bot activity between 2 AM and 4 AM when your normal user activity is low, it's a clear sign of an automated attack, validating the need for 24/7 protection.
What it shows: This view displays the distribution of events across the days of the week.
How to use this insight: Compare your business days. Are bot events higher on weekends when your own team might not be monitoring as closely? This helps you understand the tactics used by fraudsters.
What it shows: This provides a geographical breakdown of where on-site actions are being performed, often highlighting locations with a high concentration of suspicious events.
How to use this insight: This view can reinforce your decisions from the main "Location Report." If you see that a country is sending high-fraud traffic and that traffic also performs a high number of suspicious on-site actions, it gives you even more confidence to add that location to your exclusion list in Google Ads.
By analyzing these event-level details, you can gain a much deeper understanding of the quality of your traffic and the nature of the bots targeting your site.
Necessary Functional Analytics Performance Advertisement Uncategorised
Visitors List