A tracking template is a specialized URL provided by ClickSambo. You need to add this URL string to the settings section of your advertising platforms, such as Google Ads.
The primary function of the tracking template is to transmit vital data from each ad click to the ClickSambo system. This allows for the precise detection and prevention of click fraud.
Key data points passed include:
Google Click ID (GCLID
)
Campaign ID
Keyword used
And other click-level details
ClickSambo then connects this ad-click data with the user's behavior on your website to accurately identify and block fraudulent activity.
You can locate your unique tracking template by navigating through your ClickSambo account as follows:
Account Settings
→ Domain Tracking Setup
→ Detail
(for your domain)