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How to request refunds from Google Ads?

04/06/2025

How can I request a refund from Google Ads for invalid clicks?

While Google Ads has its own automated systems to filter invalid traffic, you can manually request an investigation if you suspect you have been charged for fraudulent activity.

ClickSambo provides the detailed data needed to build your case.

Please note that Google reviews each request individually, and refunds are not guaranteed.

How to Submit a Claim to Google for Invalid Clicks

If you believe your Google Ads campaigns have been affected by invalid traffic, you can submit a claim directly to Google to request a refund.

By following these steps and using the clear evidence provided by your ClickSambo dashboard, you can build a strong case.

Step 1: Understand Google's Official Policy Before submitting your claim, review Google's official policies on invalid traffic. This will help you present your evidence in a way that aligns with their criteria, increasing the effectiveness of your submission.

Step 2: Gather Evidence from Your ClickSambo Dashboard Log in to your ClickSambo account to collect specific data that supports your claim. Your dashboard provides the detailed information you need to prove your case. Key evidence includes:

A list of suspicious IP addresses.

The exact dates and time ranges of the suspicious activity.

The names of the affected campaigns or ad groups.

Detailed reports showing unusual traffic patterns, such as surges from untargeted geographical locations or high concentrations of clicks from specific ISPs.

Step 3: Submit Google's Official "Invalid Clicks Contact Form" Use the evidence you gathered from your ClickSambo dashboard to fill out Google's official form for invalid click refund requests. Be as detailed as possible to give the review team all the information they need.

Step 4: Await Google's Response After you submit the form, Google's ad traffic quality team will review your claim and the data you provided. This process can take some time. They will contact you directly with their findings and final decision.

How to Submit a Claim to Google for Invalid Clicks

If you believe your Google Ads campaigns have been affected by invalid traffic, you can submit a claim directly to Google to request a refund.

Important: Proactive Prevention vs. Reactive Refunds

Requesting refunds is a reactive measure for charges you've already incurred. The most effective strategy is proactive prevention. ClickSambo is designed to identify and block invalid clicks in real-time, saving your ad spend before it's wasted and minimizing the need to file refund claims.

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