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What is an ad placement?

04/06/2025

Ad Placement in Google Ads

An ad placement is any specific location on the internet where your advertisement can appear.

Think of it as the digital "real estate" you are renting for your ads. Placements can include:

A specific website (e.g., weather.com)

A particular mobile app (e.g., a popular news or game app)

A specific YouTube channel or even an individual video

Why Placements Matter for Fraud Detection

While ClickSambo's primary focus is detecting fraud by analyzing the IP address of each click, understanding the source of those clicks is a vital part of an effective ad strategy.

If our system detects that a large number of fraudulent IPs are all coming from one particular placement (like a single website or app), it's a major red flag. This indicates that the placement itself is a source of low-quality traffic.

Armed with this insight, you can go into your Google Ads account and block that entire placement, preventing your ads from showing there again. This complements IP-level blocking by cutting off fraudulent sources at a higher level, leading to more efficient and profitable ad campaigns.

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