Display campaigns are particularly vulnerable to click fraud because your ads run across millions of websites and apps. Unfortunately, this vast network includes many low-quality placements designed specifically to generate fraudulent clicks and drain your ad budget.
Comprehensive Tracking Our standard tracking setup works seamlessly with Display campaigns, capturing every click whether it comes from a website or a mobile app.
Advanced Detection Our algorithms analyze each click for patterns of fraud common to the Display Network, such as traffic from data centers, known botnets, and other suspicious behaviors that indicate publisher fraud.
Automatic Blocking When a fraudulent source is identified, its IP address is automatically added to your Google Ads exclusion list in real-time, immediately stopping that source from wasting any more of your money.
This ensures your Display ads are seen by genuine users, maximizing your brand's reach while protecting your budget from fraud.
Necessary Functional Analytics Performance Advertisement Uncategorised
What is the Exclusion List Limit of Google Ads?