You will not see a "savings" column or a direct cost reduction calculated by ClickSambo inside your Google Ads reports. The value of our service is demonstrated through the fraud we block before it results in a charge from Google.
Here’s a simple breakdown of how it works:
Google Ads has a built-in system that filters what it considers "invalid clicks." You are not charged for the clicks that Google catches with this initial filter.
ClickSambo provides a crucial, additional layer of security. We identify and block sophisticated fraudulent clicks that Google's standard filters may miss. By preventing these bots from clicking your ads in the first place, we stop the fraudulent charges from ever occurring.
Your savings are calculated and displayed exclusively within your ClickSambo dashboard.
The "Total Estimated Savings" figure on your dashboard represents the money you would have wasted on the additional fraudulent clicks that our platform successfully identified and blocked. This is the clearest measure of the return on investment our service provides.