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Q: Do lower-level tracking templates in Google Ads override account-level templates, and how does this affect ClickSambo's tracking?

A: Yes, in Google Ads, settings follow a hierarchical structure, meaning that more specific, "lower-level" settings will always override broader, "higher-level" ones. This principle applies directly to tracking templates

In Google Ads, settings follow a hierarchy: lower-level settings override higher-level ones. This applies to Tracking Templates: 

- An Ad Group template overrides a Campaign template. 

- A Campaign template overrides an Account template. 

- A Keyword/Ad template is the most specific. 

Relevance: If the tool's template is set at the Account Level, a custom template at a lower level will override it. Check for these overrides if experiencing tracking issues.

Understanding the Tracking Template Hierarchy:

The hierarchy for tracking templates in Google Ads is as follows, from broadest to most specific:

Account Level: This is the highest level. A tracking template set here applies to all campaigns, ad groups, keywords, and ads within the account, unless overridden by a lower-level template.

Campaign Level: A tracking template set at the campaign level will override the account-level template for all ad groups, keywords, and ads within that specific campaign.

Ad Group Level: A tracking template set at the ad group level will override both campaign-level and account-level templates for all keywords and ads within that specific ad group.

Keyword/Ad Level: These are the most specific levels. A tracking template applied directly to a keyword or an individual ad will override any templates set at the ad group, campaign, or account level for that particular keyword or ad.

Relevance for ClickSambo Tracking:

If ClickSambo's tracking template is set at the Account Level, but you have custom tracking templates configured at a lower level (e.g., Campaign, Ad Group, Keyword, or Ad), those lower-level templates will take precedence and override the account-level ClickSambo template.

Troubleshooting Tracking Issues:

If you are experiencing any issues with ClickSambo's tracking or data collection, it's crucial to check for these potential overrides. Verify that there are no lower-level tracking templates that might be conflicting with or replacing the ClickSambo template you've set at a higher level. Ensuring consistency in your tracking template setup across all relevant levels will help maintain accurate data flow for click fraud detection.