In Google Ads, settings follow a hierarchy: lower-level settings override higher-level ones. This applies to Tracking Templates:
- An Ad Group template overrides a Campaign template.
- A Campaign template overrides an Account template.
- A Keyword/Ad template is the most specific.
Relevance: If the tool's template is set at the Account Level, a custom template at a lower level will override it. Check for these overrides if experiencing tracking issues.