How can we help?

In Google Ads, settings follow a hierarchy: lower-level settings override higher-level ones. This applies to Tracking Templates: 

- An Ad Group template overrides a Campaign template. 

- A Campaign template overrides an Account template. 

- A Keyword/Ad template is the most specific. 

Relevance: If the tool's template is set at the Account Level, a custom template at a lower level will override it. Check for these overrides if experiencing tracking issues.