You are correct. Google Ads imposes a limit of 500 IP address exclusions per campaign, which is a significant challenge for effective fraud protection.
To overcome this, ClickSambo uses an intelligent and dynamic management system to make every single slot on that 500-entry list as powerful as possible. Here’s how:
Instead of just blocking single IP addresses one by one, our system analyzes the source of the fraud. If we detect multiple fraudulent clicks coming from a group of related IPs (like those within the same malicious data center), we block the entire IP range.
Think of it like blocking an entire fraudulent office building instead of just one office. This allows us to block thousands, or even millions, of potential IP addresses using just a single entry on your 500-slot list. This is done using a technical format called CIDR notation (e.g., 123.45.67.0/24
).
Prioritizing Active Threats: The most recent and persistent fraudulent IPs and IP ranges are always given top priority to ensure they are on the blocklist.
Rotating Older Entries: As new threats emerge, older IP addresses that haven't shown recent activity are automatically removed from the list. This makes room for the new, more dangerous threats.
Maximizing Effectiveness: This constant rotation ensures your 500 slots are always being used to block the most current and active threats to your ad spend.
By combining smart range blocking with dynamic list management, ClickSambo transforms the static 500-slot limit into a powerful, constantly evolving shield that provides protection far beyond what manual IP blocking could ever achieve.