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Does ClickSambo Track IP Addresses?

03/06/2025

Does ClickSambo track IP addresses?

Yes, tracking visitor IP addresses is a fundamental part of how ClickSambo identifies and protects you from click fraud.

When a visitor clicks on your ad and arrives on your website, our tracking code securely captures their IP address along with other technical and behavioral signals. This data is then instantly analyzed by our system.

Why IP Tracking is Essential for Protection

The IP address is a primary identifier that is crucial for several layers of our fraud detection process:

Identifying Known Threats We cross-reference every IP address against our extensive, real-time database of known botnets, data centers, proxies, and VPNs that are commonly used to commit click fraud.

Detecting Suspicious Patterns We analyze IP activity for patterns that indicate fraud, such as an impossibly high number of clicks coming from a single IP address in a short period.

Enabling Real-Time Blocking The primary way to stop a malicious actor is by blocking their IP address. We automatically add fraudulent IPs to your ad platform's exclusion list, preventing them from seeing and clicking your ads again.

Geographic Verification The IP address provides location data, which helps us verify if a click is coming from a country or region that you are actually targeting in your campaigns.

Our Commitment to Data Privacy

It is important to note that ClickSambo treats all data, including IP addresses, with the highest regard for privacy and security.

We process this data strictly for the purpose of detecting and preventing fraudulent activity on behalf of our clients and in compliance with data protection regulations like GDPR. We do not use this data for cross-site user profiling or advertising.

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