Analyzes On-Page Behavior: While the Google Ads integration analyzes the initial click data, the HTML code monitors what happens after a visitor arrives on your site. It looks at session duration, engagement signals (like scrolling or clicking), and navigation patterns.
Detects Sophisticated Bots: Many modern bots can mimic a realistic initial click but exhibit unnatural behavior once on a page (e.g., no mouse movement, immediate bounce, unusual technical fingerprints). The website code is essential for detecting these more advanced bots.
Gathers Richer Context: It collects detailed information directly from the user's browser environment (like screen resolution, specific browser version, installed fonts, plugins) creating a more robust device fingerprint to identify suspicious sources.
Verifies Click Legitimacy: Helps confirm that the click tracked via the ad platform actually resulted in a page load and allows analysis of the visitor's interaction quality.
Improves Overall Accuracy: By combining the initial click data from the ad platform with the detailed on-site behavioral and technical data from the HTML code, ClickSambo can make much more accurate decisions about identifying and blocking fraudulent traffic.
In essence, the HTML Tracking Code provides vital insights into post-click activity that aren't available through the ad platform integration alone, enabling significantly more comprehensive click fraud protection. You typically install this code (provided by ClickSambo) in the <head> or <body> section of your website's code, ensuring it loads on all relevant pages.
How do I create a new workspace for tracking ad clicks?