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Why the ClickSambo Tracking Codes Are Necessary

While ClickSambo integrates with ad platforms like Google Ads, installing our two tracking codes directly on your website is essential for providing the deepest and most accurate layer of fraud protection.

Think of it this way: your ad platform knows who clicked your ad. The ClickSambo tracking codes are your on-site security guard, watching what they do after they arrive.

Our codes provide critical insights that ad platforms alone cannot see.

What Do the Tracking Codes Do?

Analyze On-Page Behavior: Our scripts monitor how a visitor interacts with your site after the click. It looks for human-like behavior such as scrolling, mouse movements, and time spent on the page. Bots often fail this test, revealing their fraudulent nature.

Detect Sophisticated Bots: Many modern bots can fake a realistic click, fooling the ad network. However, our on-site codes can identify them by their unnatural technical details and lack of genuine on-page engagement.

Gather Deeper Evidence: The codes collect detailed information from the user's browser (like screen resolution, language, and software) to create a unique "fingerprint." This helps identify and block fraudulent sources that repeatedly attack your site.

Verify Click Legitimacy: Our scripts confirm that a click resulted in a genuine page load, protecting you from tactics like "click spam" where you are charged for clicks that never even lead to a real visit.

The Role of Each Code

The two codes work together as a team to provide comprehensive, layered protection:

Tracking Code (HEAD Section) - The "Brains" This primary JavaScript code is your real-time analysis engine. It performs the advanced behavioral checks and gathers the detailed device fingerprints necessary to make intelligent decisions about which visitors are legitimate and which are fraudulent.

NoScript Tracking Code (BODY Section) - The "Safety Net" This code ensures you still have crucial tracking coverage even if a user has JavaScript disabled—a common tactic used by bots to evade detection. It provides an essential fallback to catch these evasive clicks, ensuring nothing slips through the cracks.

By combining data from your ad platform with the detailed on-site intelligence from both ClickSambo tracking codes, you get the most powerful and accurate click fraud protection possible.