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You're looking to combine your existing Google Ads tracking template, like one with UTM parameters, with ClickSambo's tracking. It's crucial to merge them, not replace your current setup, so your analytics data collection stays intact.

The goal is to ensure ClickSambo gets the necessary click data while your UTMs still accurately append to your landing page URL. ClickSambo's template uses a target_url={lpurl} parameter; this is where your existing landing page URL and its attached parameters (like UTMs) will be passed.

Merging Your Google Ads and ClickSambo Tracking Templates
Here's a straightforward way to combine them:

Your Current Google Ads Template (Example with UTMs):
This is what you already have in Google Ads:
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}

ClickSambo's Full Tracking Template (Get this from your ClickSambo dashboard):
This is the template ClickSambo provides, which includes its own parameters and a target_url={lpurl} part:
https://ping.clicksambo.com/tracker/track?track_id=YOUR_UNIQUE_ID&param1={adposition}&param2={device}&target_url={lpurl}&param3={campaignid}&param4={gclid}

The CORRECT Merged Template:
You'll take your existing Google Ads template ({lpurl}?utm_source=...) and insert it inside the target_url= parameter of the ClickSambo template.

Example of Merged Template:
https://ping.clicksambo.com/tracker/track?track_id=YOUR_UNIQUE_ID&param1={adposition}&param2={device}&target_url={lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&param3={campaignid}&param4={gclid}

Let's break down the merged template:

It starts with ClickSambo's main tracker URL: https://ping.clicksambo.com/tracker/track
ClickSambo's initial parameters follow, starting with ? and then separated by &: ?track_id=...&param1=...&target_url=
Crucially, your original {lpurl} and its UTMs are nested within target_url=: {lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}. Notice how your UTMs here start with a ? relative to {lpurl}.
Finally, any remaining ClickSambo parameters are added to the main URL, separated by &: &param3={campaignid}&param4={gclid}.
Key Points to Remember
**{lpurl}**: This is essential. It must always be included and correctly nested within ClickSambo's target_url= parameter. This tells Google Ads where your actual landing page is.
? vs. &: Remember the rule: the first parameter after a base URL uses ?. All subsequent parameters use &. When nesting your UTMs inside target_url=, your UTMs will start with ? relative to {lpurl}, but ClickSambo's parameters after target_url= will use & relative to its main URL.
If you're unsure or need specific help with your template, please copy your exact existing Google Ads tracking template and contact ClickSambo Support. We're here to ensure both your current tracking and ClickSambo's fraud detection work perfectly together!