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What Happens When an IP Address or IP Range Is Blocked in Google Ads?

Updated over 2 months ago

When the tool blocks an IP address or IP range in Google Ads: <br><br>- Exclusion from Campaigns: The IP/IP range is added to your campaign's IP exclusion list. <br>- No Ad Visibility: Users from these blocked IPs will no longer see your ads. <br>- No Charges: Consequently, you will not be charged for any impressions or clicks from these IPs. <br><br>This proactive blocking protects your ad spend.

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