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The tool's Country-Based IP Blocking and Google Ads' geo-settings differ in purpose and timing. <br><br>Google Ads Geo-settings: Define audience targeting/exclusion before ads are served (pre-impression). <br>Country Blocking: A fraud prevention measure. It blocks suspicious traffic from specific countries after a click attempt (post-click analysis) by adding IPs to exclusion lists. <br><br>Google Ads controls who sees your ads by location; the tool filters fraudulent traffic based on location after the click.